>> Thursday, December 17, 2009
... that the distribution date and source of a coupon insert, such as a SmartSource, is printed on the spine of each insert? "Spine?" you say... Yes! As tiny as it may be, the outer page that make the front and back cover to each insert has printed right on the crease, in the tiniest of print, the distribution date and for which circulating newspaper each insert was prepared for.
While I still do write on the front cover, in large print, the date of each insert, it is helpful to be able to check the spine in case you either forgot to write it on the front, or you would like to see which newspaper this particular insert came from (as not all coupon inserts are created equally!).